Some great new echinaceas in yellow and peachy shades have been introduced in recent years so when you see Bulbs Direct listing a plant as Echinacea ‘Yellow Storm’ you might well think that you’d be ordering the latest of these.
Not so fast. In fact what you’ll be getting is good old Rudbeckia ‘Goldsturm’ - just click on the picture (although even then it's not really the right color)! There’s a wopping clue there, of course, Goldsturm is German for – Golden Storm.
Innocent mistake? Or a nursery trying to cash in on the popularity of these new echinaceas? Either way, don’t be taken in. Of course, Rudbeckia ‘Goldsturm is a colorful and dependable plant. It was Perennial Plant of the Year in 1999 and has been awarded the Royal Horticultural Society’s Award of Garden Merit. But if you’re looking for a yellow echinacea – look elsewhere.
I’ve emailed them to point out their error… we shall see.